The development of online business and criticism of the quality of its goods
Online business in Afghanistan has grown significantly in recent years, especially after the Corona epidemic and related restrictions. Many businesses have expanded their activities online and people have also welcomed this method due to the ease of purchase and quick access to products.
Reasons for online business boom:
- Easy access: The use of internet and smartphones has increased among people.
- Reducing the need for physical presence: especially in difficult security or health conditions.
- Promotion of social networks: Many online stores attract customers through Facebook, Instagram and WhatsApp.
Criticisms of the quality of goods:
Despite the growth of online business, people often complain about the quality of products offered. These criticisms usually include the following:
- Product does not match the photo or description: Many customers say that what they receive is different from what they saw in the pictures or description.
- Low quality products: Some products are fake or low quality and have a short lifespan.
- Lack of product return guarantee: Many stores do not have a return or exchange policy, which reduces customer confidence.
- Problems in timely delivery: Due to weak infrastructure, some orders arrive late to the customer.
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Suggested solutions:
• Establishing legal standards: setting specific laws to protect consumer rights.
• Transparency in product presentation: Sellers must provide accurate and true information about their products.
• Creating healthy competition: encouraging competition among online stores to provide better services.
The boom of online business can play an important role in Afghanistan’s economy if it is accompanied by the improvement of quality and services.